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Find the odd one. Price, People, Promotion, Product

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प्रश्न

Find the odd one.

विकल्प

  • Price

  • People

  • Promotion

  • Product

MCQ
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उत्तर

People

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अध्याय 8: Marketing - Exercise [पृष्ठ १६६]

संबंधित प्रश्न

What is meant by the term place in the marketing mix?


Explain any four points of difference between 'Marketing' and 'Selling'.


Explain the following term/concept.

Product


Explain the following term/concept.

Price


Explain the following term/concept.

Promotion of the product


Which of the following is a factor of marketing mix?


In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.


Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.


Which of the following is true regarding Promotion?


Define the marketing mix.


What is Marketing Mix?


CASE STUDY

Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020.

The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent.

Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago.

While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022.

Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added.

With reference to above case study, answer the following questions:

  1. Explain the advantages of training Tata motor employees.
  2. Analyse and advise on any two suitable promotional mix for Tata motors.
  3. In the context of above case study, Analyze any five advantages of advertising to manufacturers.

Marketing mix for products consists of ______.


The skimming, penetration, parity are decided in which of the marketing mix strategy?


“An appropriate marketing mix is necessary to enable an enterprise to meet its goals.” Justify for or against, giving reasons.


What is place mix?


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