Topics
Principles of Management
- Concept of Management Principles
- Nature of Management Principles
- Significance of Management Principles
- Theories of Management
- Henry Fayol's Administrative Theory of Management
- Taylor's Scientific Management Theory
- Emerging Trends in Management
Functions of Management
- Functions of Management
- Planning
- Organising
- Staffing
- Directing
- Co-ordinating
- Controlling
- Comparative Study of Management Functions
Entrepreneurship Development
- Concept of Entrepreneur
- Entrepreneurship Development
- Process of Entrepreneurship Development
- Recent Initiatives in Entrepreneurship Development
- Start up India
- Stand-up India
- Agro Tourism (Rural Tourism)
- Women Entrepreneurship Platform (WEP)
- Concept of Intrapreneurs
- Employees' Contribution to Innovation
Business Services
- Concept of Service
- Business Services
- Types of Business Services
- Banking
- Banking > Functions of Commercial Bank
- Types of Insurance
- Insurance
- Transport
- Modes of Transport
- Types of Transport > Roadways
- Types of Transport > Railways
- Air Transport
- Communication
- Warehousing
- Types of Communication
- Postal Service
- Modern Means of Communication
- Comparative Study of Business Services
- Comparative Study of Business Services
Emerging Modes of Business
- Concept of E-business
- Online Transactions
- Buying and Selling Process
- Concept of Outsourcing
- Forms of Outsourcing
- Business Process Outsourcing (BPO)
- Knowledge Process Outsourcing (KPO)
- Legal Process Outsourcing (LPO)
- Comparative Study of E-Business
Social Responsibilities of Business
- Concept of Social Responsibility
- Responsibilities Towards Different Interest Groups
- Social Responsibility Towards Protection of Environment
- Business Ethics
- Corporate Social Responsibility
Consumer Protection
Marketing
- Concept of Marketing
- Concept of Market
- Types of Market
- Importance of Marketing
- Functions of Marketing
- Concept of Marketing Mix
Estimated time: 9 minutes
CBSE: Class 12
Meaning
- In ordinary sense: giving instructions and guiding people to do work.
- In management: instructing, guiding, counselling, motivating, and leading people in the organisation to achieve its objectives.
- Directing is more than communication - it includes supervision, motivation, and leadership.
CBSE: Class 12
Characteristics of Directing
- Initiates action: all organisational action begins through directing.
- Occurs at every level of management.
- Continuous process: it is ongoing, not a one-time activity.
- Flows from top to bottom in the organisational hierarchy
CBSE: Class 12
Importance of Directing
- Helps initiate action toward objectives.
- Integrates employee efforts across the organisation.
- Helps employees realise their potential through motivation and leadership.
- Facilitates introduction of changes by reducing resistance among employees.
- Brings stability and balance in the organisation through cooperation and commitment.
CBSE: Class 12
Key Points: Directing
- Directing is more than just giving instructions – it includes guiding, counselling, motivating, and leading.
- It is the function that converts plans into action.
- It is present at all levels of management, not just the top.
- It is a continuous and ongoing function.
- It flows top-down in the organisation hierarchy.
- Key outcomes: employee potential realised, change facilitated, stability maintained.
- Without directing, all other management functions (planning, organising, staffing) remain on paper.
Shaalaa.com | Directing 1
to track your progress
Related QuestionsVIEW ALL [15]
Study the following case/situation and express your opinion.
| In ABC Ltd, Mr. Amar gives instructions to the employees working under him and guides and motivates them for their best performances. Mr. Akbar takes efforts to harmonize the work done by the employees of different departments while achieving the organizational goals. Mr. Anthony is looking after the arrangement of required resources for the business organization. Mention the name of the employee engaged in the following functions: |
- Organization
- Direction
- Coordination
Select the correct option from the bracket and complete the table:
(After sales service, Insured cannot receive benefits of policy, Managers at all levels of management, Public Interest Litigation, e-commerce)
| Group ‘A’ | Group ‘B’ |
| (a) Directing is a responsibility of | (1) ____________ |
| (b) ____________ | (2) Whole life policy |
| (c) Subset of e-business | (3) ____________ |
| (d) ____________ | (4) Responsibility towards consumers |
| (e) Janhit Yachika | (5) ____________ |
