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An entrepreneur perceives opportunities, synthesizes the available information and analysis emerging patterns so that it can be shared and supported by all customers, partners, employees and suppliers. Comment on any two factors involved.
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Fast Rite Ltd. manufactures a variety of stationery, but its most popular product is its pen. Three varieties of pens to suit the needs of its users.
The details of the pens are given in the table below.
| Variety | Classic Gel Pen | Executive Ball Pen | Four-in-one Ball Pen |
| Selling Price per unit (in rupees) |
15 | 21 | 36 |
| Variable cost per unit (in Rupees) |
9 | 14 | 19 |
| Sales Mix | 20% | 20% | 60% |
The total fixed cost is Rs. 2,56,000.
Calculate the following from the information given above.
- Total weighted average contribution margin
- Breakeven Quantity for each variety
- Break-even (in Rupees) for Four-in-one Ball Pen
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Define the term environment scanning.
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What is the purpose to scan the environment?
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Why is a logo important for a company?
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The entrepreneurs have an option to brand their product alpha-numerically, as it signifies ______.
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Explain five common types of Intellectual Property Rights.
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Environmental analysis is required by every firm to determine the opportunities and threats in an organisation. What is required to process and analyse the so obtained data?
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Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. The marketing department is brainstorming on the branding of the new range where the customers can identify the new range easily and at the same time it creates awareness about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the company and it would be used for all the products under this range. Which type of branding is adopted by Ratnanjali Ayurveda?
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This concept is an identifying symbol for any product or business. It can be any distinctive design, mark, sign which stands associated with the enterprise. Enlist any three purpose of this concept.
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Differentiate between ‘merger’ and ‘acquisition’ as forms of external expansion
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List the environmental factors affecting external environment.
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What is PESTEL model? Explain it.
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Enlist the various sources which lead to the emergence of basic ideas.
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Entrepreneurship does not emerge and grow spontaneously. Rather it is dependent upon several various environmental factors. Explain them.
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Aditi started her boutique business near an industrial area and she was not getting clients as she had expected. What are the factors which have been ignored before starting the boutique? Suggest the various factors that she has to look into before venturing into business.
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‘Environmental factors exert influence upon each other and do not operate in isolation’. Discuss.
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‘Polymer Ltd’ decided to diversify into manufacturing pipes and plastic household products apart from their water tanks business. Their finance and marketing department decided to adopt any of the two pricing strategies -
- adding a certain percentage of profit to the cost of production
- selling at a lesser amount so as to capture a huge market. They put forward their funding strategy to the CEO.
The suggested pricing strategies are:
- Cost-plus pricing
- Skimming pricing
- Penetration pricing
- Competitive pricing
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Mayank, a small entrepreneur, is manufacturing LED lamps with the brand name 'Led-amps`". These lamps are in great demand. He finds that the cost of production per unit of the lamp is ₹ 800 and he can sell the same at ₹ 1000 per lamp. The competitors in the market are selling this type of lamp at the rate of 1200. Mayank's objective is not to earn profit in the short-run but to capture the largest market share. His expectation is that the customers will be attracted towards the new brand because of the lower price.
Identify the method of pricing adopted by Mayank to capture the substantial portion of the market.
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