Commerce (English Medium) Class 12 - CBSE Question Bank Solutions for Entrepreneurship

What is Idea Generation?

Examine the sources from where business ideas emerge.

Explain in detail Idea Fields.

Mr. Raghav had always wanted to manufacture an innovative, energy efficient fan. He was looking into various options and has finally narrowed it down to one option. He understands that the entire idea would have to follow a process. Identify and explain the process.

These are convenient frames of reference for streamlining the process of generation of ideas. Identify them and explain any three briefly.

Varun decided to start his own venture and was looking into various ideas. Explain to him various sources from where he can get some good business ideas.

What are the components to a successful sales strategy?

 Explain the term packaging?

Explain the following term: ATL?

Give the meaning of BTL?

What is TTL?

What are the rules for advertising?

What is AIDA?

What are the different roles played by a salesperson?

 Explain promotional mix in detail.

Enlist some typical sales promotion activities.

Varshini started her high end boutique in a posh locality, but she was not aware of how to make her boutique popular in the area. Suggest some measures for it.

 What is synergy? In what forms can it take place?

Explain the following term with proper example:

 Pareto’s Law formed the basis for a technique. Name it.

What is ABC analysis?