Question

Why do good products, pricing, and availability alone not ensure sales?

Options

• Customers prefer products that are poorly made

• Good products are always priced too high for customers

• Customers need information about the product and its benefits

• Availability of products has no effect on customer decisions

Answer 1

Good products, pricing, and availability alone do not ensure sales because customers need information about the product and its benefits. Without this information, even a well-made, correctly priced, and easily available product will not attract buyers. Promotion fills this information gap.