Question

Which tool involves direct face-to-face conversation with prospective customer?

Options

• Sales promotion

• Personal selling

• Advertisement

• Publicity

Answer 1

Personal selling

Explanation:

Personal selling involves direct face-to-face conversations with prospective customers. This tool allows salespeople to interact directly with potential buyers, address their specific needs and concerns, provide detailed product information, and build a personal relationship that can facilitate the sales process. Personal selling is particularly effective for complex, high-value, customized products and services where individual attention and interaction are important.