Question

Which standards apply to marketing?

Options

• Capital expenditure, inventories, flow of capital, liquidity

• Labour relations, labour turnover, labour absenteeism

• Quantity, quality, cost, individual job performance

• Sales volume, sales expense, advertising expenditure, salesperson’s performance

Answer 1

Marketing standards include sales volume, sales expense, advertising expenditure, and salesperson’s performance. They provide benchmarks for marketing results and related expenditure.