Question

Which pair of customer outcomes does promotion directly achieve through communication?

Options

• Customers produce the product themselves and distribute it

• Customers get to know the product's benefits and trust them

• Customers set the price and choose the place of sale

• Customers manufacture substitutes and avoid the product

Answer 1

Through communication, promotion ensures that customers know the product's benefits and trust them. Without such communication, customers would neither know nor trust these benefits, which is why promotion is essential for turning potential customers into actual buyers.