Question

Which one of the following is not a factor that will lead to attitude change?

Options

• Message characteristics

• Environmental characteristics

• Source characteristics

• Target characteristics

Answer 1

Environmental characteristics

Explanation:

1. Message characteristics: It creates a difference in attitude when the message in the information of the message is sufficient.
2. Source characteristics: If the information comes from a reliable source and is appealing, it is more likely that attitudes will shift.
3. Target characteristics: The likelihood and magnitude of attitude change are influenced by the target's traits, such as personability, strong prejudices, self-esteem, and intelligence level. Therefore, environmental factors won't influence attitude modifications.