Question

Which of the following tools are used under Corporate Communication to build the company's image?

Options

• Government petitions and policy drafts

• Billboards and television advertisements only

• Discount coupons and sales promotions

• Newsletters, reports, brochures, speeches, and media interactions

Answer 1

Corporate Communication builds the company's image using newsletters, reports, brochures, speeches, and media interactions. These controlled communication tools allow the organisation to present a consistent and positive identity to the public.