Question

Which of the following statement(s) is/are correct?

Statement 1: Publicity is always a paid form of promotion that originates from the advertiser.

Statement 2: Advertising is a non-personal communication that requires payment to the media owner.

Options

• Only Statement 1 is correct.

• Only Statement 2 is correct.

• Both statements are correct.

• Both statements are incorrect.

Answer 1

Only Statement 2 is correct.

Explanation:

Advertising is defined by its non-personal aspect, which means it reaches large audiences without direct face-to-face interaction, and it strictly requires an identified sponsor to compensate the media owner for the time or space used.