Question

Which of the following statement(s) is/are correct?

Statement 1: Direct mail advertising is highly selective and allows for personal appeal.

Statement 2: Outdoor advertising has a long life and is effective in delivering detailed messages.

Options

• Only Statement 1 is correct.

• Only Statement 2 is correct.

• Both statements are correct.

• Both statements are incorrect.

Answer 1

Only Statement 1 is correct.

Explanation:

Statement 1 is correct because direct mail allows businesses to target specific individuals based on demographics, ensuring high selectivity and the capacity to tailor messages to personal appeal. Statement 2 is incorrect because, while outdoor advertising (such as billboards) can last a long time, it is entirely ineffectual for conveying complex messages because passing viewers only have a few seconds to look at it.