Question

Which of the following is NOT a component of the agricultural marketing process?

Options

• Direct cultivation and soil preparation

• Grading and distributing to consumers

• Processing, transporting, and packaging

• Assembling and storing agricultural commodities

Answer 1

Agricultural marketing is defined as the process involving assembling, storing, processing, transporting, packaging, grading, and distributing agricultural commodities from farms to consumers. Direct cultivation and soil preparation are farming activities, not marketing activities.