Question

Which of the following is an example of an alternate marketing channel where farmers sell directly to consumers?

Options

• Private wholesale markets controlled by traders

• Traditional moneylender networks

• Multinational retail chains only

• Apni Mandi in Punjab and Haryana

Answer 1

Apni Mandi in Punjab, Haryana, and Rajasthan is an alternate marketing channel where farmers sell directly to consumers, helping them increase incomes by bypassing middlemen.