Question

Which marketing objective of Public Relations is achieved because media coverage increases public trust in the product?

Options

• Building Credibility

• Building Awareness

• Stimulating Sales Force & Dealers

• Lowering Promotion Costs

Answer 1

Building Credibility is achieved through media coverage, which increases public trust in the product. Since news coverage is perceived as more objective than paid advertising, it lends credibility to the product and the company.