Question

Which function of Public Relations is described as unpaid, non-personal communication about the product in the media as news?

Options

• Lobbying

• Publicity

• Counselling

• Press Release

Answer 1

Publicity is specifically defined as unpaid, non-personal communication about the product in the media as news. Because it appears as news rather than a paid advertisement, it does not carry a sponsor's name, which makes it distinct from advertising.