Question

Which elements of packaging attract buyers at the point of purchase, especially in self-service stores?

Options

• Weight, volume, and density of the pack

• Price tags and discount coupons

• Colours, pictures, and writing styles

• Barcode and manufacturing date only

Answer 1

Packaging attracts buyers at the point of purchase using colours, pictures, and writing styles. This promotional function is especially important in self-service stores where no salesperson assists the buyer.