Advertisements
Advertisements
Question
Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
Options
Concept advertisement
Institutional advertisement
Product advertisement
Reminder advertisement
MCQ
Advertisements
Solution
Institutional advertisement
Explanation:
Instead of encouraging the sale of a good or service, the goal of institutional advertising is to create a positive perception of the organization.
shaalaa.com
Advertising and Brand Promotion
Is there an error in this question or solution?
RELATED QUESTIONS
Which of the following is not a method of Brand Promotion?
Write any five advantages of Advertising to Consumers.
Advertisement promotes ______.
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Which of the following is not concerned with price?
A brand is a ______.
