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Question
When products are differentiated on the basis of advertisements, brand names etc., it is called as ______.
Options
Real differentiation
Price differentiation
Artificial differentiation
Quality differentiation
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Solution
When products are differentiated on the basis of advertisements, brand names etc., it is called as Artificial differentiation.
Explanation:
Artificial differentiation is the fabrication of perceived distinctions between items in the same market or category using marketing strategies including branding, promotion, and packaging.
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