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What is the relationship between corporate communication, PR and Media?

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Question

What is the relationship between corporate communication, PR and Media?

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Solution

Aspect Corporate Communication Public Relations (PR) Media
Meaning It is the overall process of managing communication within and outside an organisation. It is a part of corporate communication that focuses on building relationships and maintaining the organisation’s image. It is a channel used to share information and messages with the public.
Main Purpose To ensure effective communication with employees, customers, investors, and the public. To create goodwill, manage reputation, and build positive relationships. To spread information and reach a wider audience.
Role Develops communication strategies and plans. Implements strategies through public relations activities. Acts as a platform for communicating messages.
Examples Internal communication, company announcements, reports. Press releases, public events, crisis communication. Newspapers, television, radio, websites, and social media.
Relationship Provides the overall framework for communication. Helps achieve communication goals by managing public relations. Helps deliver messages to the public and increases visibility.
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Chapter 14: Corporate Communication and Public Relations - Review Questions [Page 268]

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NCERT Home Science Human Ecology and Family Sciences Part 1 and 2 [English] Class 12
Chapter 14 Corporate Communication and Public Relations
Review Questions | Q 9. | Page 268
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