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Question
What is the relationship between corporate communication, PR and Media?
Distinguish Between
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Solution
| Aspect | Corporate Communication | Public Relations (PR) | Media |
| Meaning | It is the overall process of managing communication within and outside an organisation. | It is a part of corporate communication that focuses on building relationships and maintaining the organisation’s image. | It is a channel used to share information and messages with the public. |
| Main Purpose | To ensure effective communication with employees, customers, investors, and the public. | To create goodwill, manage reputation, and build positive relationships. | To spread information and reach a wider audience. |
| Role | Develops communication strategies and plans. | Implements strategies through public relations activities. | Acts as a platform for communicating messages. |
| Examples | Internal communication, company announcements, reports. | Press releases, public events, crisis communication. | Newspapers, television, radio, websites, and social media. |
| Relationship | Provides the overall framework for communication. | Helps achieve communication goals by managing public relations. | Helps deliver messages to the public and increases visibility. |
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