Question

What is the consequence if a company does not communicate with customers about its product?

Options

• Customers do not know or trust the product's benefits

• Customers automatically trust the product's benefits

• Customers learn about the product through pricing alone

• Customers buy more of the product due to curiosity

Answer 1

Without communication, customers do not know or trust the product's benefits. Since promotion is the channel through which information reaches potential customers, the absence of communication leaves customers unaware and unconvinced, preventing them from making a purchase.