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Tamil Nadu Board of Secondary EducationHSC Commerce Class 12

What is green marketing? - Commerce

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Question

What is green marketing?

Short/Brief Note
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Solution

Green marketing involves developing and promoting products and services which satisfy customer's wants and needs for quality, performance, affordable pricing, and convenience – all without causing a detrimental impact on the environment.

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Green Marketing
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Chapter 15: Recent Trends in Marketing - Exercise [Page 126]

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Samacheer Kalvi Commerce [English] Class 12 TN Board
Chapter 15 Recent Trends in Marketing
Exercise | Q II. 2. | Page 126
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