Question

What happens with regard to customer feedback in personal selling?

Options

• Immediate feedback is received from the customer and the message can be adjusted

• Feedback is received only after several weeks

• Feedback is received only through written surveys

• No feedback is ever received from the customer

Answer 1

Personal selling provides immediate feedback from the customer, allowing the message to be adjusted on the spot. This instant response mechanism is a major merit over one-way promotion methods.