Question

What does 'promotion' mean in marketing?

Options

• Using communication to inform potential customers about a product and to persuade them to buy it

• Transporting goods from the factory to retail outlets

• Setting the lowest possible price for a product to attract buyers

• Manufacturing products in large quantities to meet demand

Answer 1

Promotion is defined as using communication to inform potential customers about a product and to persuade them to buy it. It combines two functions: informing (creating knowledge) and persuading (influencing the purchase decision). The other options relate to pricing, production, and distribution, which are different elements of business activity.