Question

What does personal selling mean?

Options

• Talking directly to one or more customers to convince them to buy a product

• Displaying products in retail stores to attract walk-in buyers

• Communicating with a large audience simultaneously through mass media advertisements

• Distributing printed pamphlets to households in a locality

Answer 1

Personal selling means talking directly to one or more customers to convince them to buy a product. It involves direct, personal contact rather than indirect promotion through media or printed material.