Question

What does personal selling do to demand at the societal level?

Options

• It reduces the total demand in society

• It converts potential demand into actual demand and supports more jobs, incomes, goods and services

• It converts actual demand into potential demand

• It has no impact on demand in society

Answer 1

Personal selling converts potential demand into actual demand and supports more jobs, incomes, goods and services. When hesitant buyers are convinced to purchase, overall economic activity expands.