Question

What are the limitations of advertising as a promotional tool? Enlist.

Answer 1

The limitations of advertising are:-

1. The absence of personal touch makes advertising less forceful.
2. It is difficult to judge the effectiveness of an advertising message.
3. The advertising message is standardized and cannot be designed according to different persons so there inflexible in nature.
4. The effectiveness of advertising is low due to the existence of a large number of advertisements.