Question

Visit a large commercial organisation. Find out the relative focus it gives on:

1. verbal and non-verbal communication. 
2. oral and written communication. 

Know the views of a few employees regarding different modes of communication.

Answer 1

Visit to a Large Commercial Organisation – Communication Study:

1. Verbal and Non-verbal Communication:
   • The organisation gives more focus to verbal communication for clarity in meetings, presentations, phone calls, and reports.
   • At the same time, non-verbal communication is considered important because gestures, body language, and visual aids support the spoken message and show the true feelings of employees.
2. Oral and Written Communication:
   • Oral communication is used for daily instructions, teamwork, and quick decision-making because it saves time and allows instant feedback.
   • Written communication is equally important for official orders, policies, notices, reports, and agreements, as it provides a permanent record.
3. Views of Employees:
   • Managers: Prefer written communication for policies and reports to maintain clarity and proof.
   • Supervisors: Prefer oral communication for daily work instructions since it is fast and direct.
   • Staff members: Feel that both oral and written communication should be combined, oral for quick understanding and written for reference.
   • General opinion: Non-verbal cues (like tone, posture, and eye contact) make interactions more effective.

The organisation uses a balanced mix of verbal and non-verbal communication and gives importance to both oral and written communication depending on the situation. Employees believe that no single mode is sufficient; different situations require different methods.