Question

Under the need for consumer protection, 'Consumer satisfaction' from the business perspective implies that:

Options

• Consumers must be kept unaware of product defects to remain happy

• Satisfied consumers eliminate the need for quality checks

• Happy and satisfied consumers lead to repeat purchases and business goodwill

• Satisfaction is achieved only through government enforcement

Answer 1

'Consumer satisfaction' is a need for consumer protection because businesses depend on satisfied customers for repeat sales and goodwill. Fooling consumers would destroy satisfaction, whereas protecting them sustains it.