English

‘The organisation has no control over publicity.’ Justify this sentence for or against and give a reason.

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Question

‘The organisation has no control over publicity.’ Justify this sentence for or against and give a reason.

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Solution

This statement is justified. An organisation generally has no direct control over publicity.

Publicity is a type of unpaid communication created by independent third parties such as journalists, bloggers, or customers, rather than the company itself. Because the group does not buy media space, it has no legal or editorial authority to control the content, tone, or timing of the message. As a result of this lack of control, the firm may face either very positive exposure or significantly damaging negative coverage that is difficult to stop or adjust.

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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 59]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 3 Advertising and Brand Promotion
EXERCISES | Q 22. | Page 59
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