Question

“The objective of advertising is to support dealers.” Justify this statement for or against and give a reason.

Answer 1

Advertising serves as a powerful support system for dealers by pulling customers directly into their retail shops. Manufacturers lessen the marketing effort and strain placed on individual shops by raising general customer knowledge and demand. As a result, regular promotional support improves inventory turnover for dealers and enhances profit margins, making it much easier for them to sell the product.