Question

The Marketing Department discovers that customers expect faster delivery times, but current logistics can’t meet those expectations.

What competency should the Marketing Department demonstrate?

Options

• Coordinate with Logistics to improve delivery speed.

• Adjust marketing campaigns to downplay delivery times.

• Reduce marketing efforts to avoid overpromising.

• Penalize logistics providers for delays.

Answer 1

Coordinate with Logistics to improve delivery speed.

Explanation:

• The Marketing Department should work collaboratively with the Logistics Department to address customer expectations.
• Coordinating ensures that delivery processes are improved, aligning service capabilities with customer demands.
• Simply adjusting marketing campaigns, reducing marketing efforts, or penalizing logistics providers does not solve the underlying problem.