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Question
The management at XYZ Ltd. heavily invests in upgrading techniques of production. It conducts marketing research at regular intervals and discards obsolete technological products. Which one of the following BEST describes the approach of the management at XYZ Ltd.?
Options
It focuses only on cost reduction.
It aims to improve its public image.
It wants to stay ahead of its rivals.
It wants to lead the market with innovative products.
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Solution
It wants to lead the market with innovative products.
Explanation:
It is said that XYZ Ltd. makes significant investments in improving its manufacturing processes, carrying out frequent marketing research, and getting rid of outdated goods. This demonstrates the company’s emphasis on innovation and market leadership through the provision of state-of-the-art products.
