Question

The goodwill of the firm is not affected by:

Options

• Location of the firm

• Reputation of firm

• Reputation of firm

• None of the above

Answer 1

None of the above

Explanation:

All the given factors location of the firm, reputation of the firm, better customer service do affect the goodwill of a firm. Goodwill arises from advantages like a prime location, a strong brand reputation, a loyal customer base, and quality service. Therefore, none of the options listed are factors that do not affect goodwill.