Question

The following are some of the catchy advertisements of products that we purchase from the market. Which of the following offers would really benefit consumers? Discuss.

• 15 gm more in every 500 gm pack.
• Subscribe for a newspaper with a gift at the end of a year.
• Scratch and win gifts worth Rs 10 lakhs.
• A milk chocolate inside a 500 gram glucose box.
• Win a gold coin inside a pack.
• Buy shoes worth Rs 2000 and get one pair of shoes worth Rs 500 free.

Answer 1

Consumers profit the most from deals that immediately increase the quantity of the goods purchased without increasing the price (for example, obtaining more product for the same price or receiving an additional product for free). These offerings provide immediate value and deliver benefits in a clear manner. Chance-based offers (such as scratch-and-win or winning a gold coin) can be thrilling, but they do not guarantee benefits to all customers. They rely on luck and may not give substantial benefits to the majority of participants.