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Question
The final aim of modern marketing is ______.
Options
Maximum profit
Minimum profit
Consumer satisfaction
Service to the society
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Solution
The final aim of modern marketing is consumer satisfaction.
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RELATED QUESTIONS
The seller has to recognize the rights of the Consumer.
Study the following case/situation and express your opinion.
Mr. Ashok visited a shop to buy a pair of shoes for Rs. 700. The salesman forced him to buy a pair of bigger size shoes of the ordinary company by claiming this size would be suitable to him. After reaching home, he discovered that shoes are still too big for him. He complained about the shoes to the shopkeeper. It was denied by the shopkeeper to replace the shoes despite the availability of stock.
In the above case,
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- Is Ashok a buyer or end user?
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