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Question
The advertisement designed to change the lifestyle of people is ______.
Options
Persuasive
Informative
Pioneering advertising
Reminder
MCQ
Fill in the Blanks
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Solution
The advertisement designed to change the lifestyle of people is Pioneering advertising.
Explanation:
Pioneering advertising, also known as concept advertising, is purposefully aimed at generating primary demand for a wholly new category, concept, or behaviour, thereby disrupting consumers’ traditional habits and lives. Rather than trying to sell a single brand, it presents a new way of life or thinking, for example, early campaigns introducing personal computers, air purifiers, or diamond engagement rings to influence public culture and behavioural norms.
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