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Question
Television is an ______ medium.
Options
visual
audio
audio-visual
tactile
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Solution
Television is an audio-visual medium.
Explanation:
Any media which uses both sound and a visual component is called an audio-visual medium. Television is used as a powerful medium to show the events as they actually happened. While the radio can only broadcast and the newspaper can only publish news, the television can telecast the news live.
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Radio: ‘Indian Broadcasting Company’ (IBC), a private radio company, was the first one to broadcast daily programmes. Later the same company was taken over by the British Government and named as, ‘Indian State Broadcasting Service (ISBS). On 8th June 1936 it was renamed, as ‘All India Radio (AIR)’. After Independence, AIR became an integral part of the Ministry of Information and Broadcasting (India). Initially, it broadcasted Governmental programmes and schemes. It was named as ‘Akashvani’ on the suggestion of the famous poet Pandit Narendra Sharma. Akashvani broadcasts various entertainment, awareness-creating and literary programmes. It also broadcasts special programmes for farmers, workers, the youth and women. The ‘Vividh Bharati’ programmes are broadcasted in 24 regional languages as well as 146 dialects of Indian languages. Lately, various new channels like ‘Radio Mirchi’ are providing radio services. |
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