Question

State two reasons to emphasize the importance of Controlling as a function of management.

Answer 1

Controlling is a managerial process that involves establishing benchmarks or standards in a plan, comparing actual performance vis-a-vis those benchmarks, measuring the possible variations and undertaking corrective actions to remove those variations. Controlling is important because of the following points:

1. Decision making: Controlling process enables decisions directed towards making adjustments or improvements which are consistent with a business' mission and goals.
2. Coordination: It focuses on building an equilibrium between business efforts and desired results through coordination between all resources, business activities and departments/units.