Question

Read the extract and complete the activities given below:

So a huge amount of data is collected. Let me give you an idea of how huge the data might be. Big Data can be petabytes or exabytes of data consisting of billions to trillions of records of millions of people- all from different sources, for example, web, sales, customer contact centre, social media, mobile data and so on. The data available to industries and companies is enormously increasing in volume, variation, velocity, veracity and value. Such a Big Data is easy to obtain but so massive that it challenges the current computing technologies and hence Big Data analytics is used to give insights that were previously incomprehensible. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information- such as hidden patterns, unknown correlations, market trends and customer preferences. With such a huge data available with the industries they can have innumerable advantages hence all the industries are trying to reap the maximum benefit from it. Many industries have advanced by miles from their competitors. It’s not the amount of data that is important but what the organizations do with the data is what matters. Uses of Big Data Location Tracking: Big Data has been useful in identifying and tracking the exact location of a place. Your GPS and Google Maps make use of Big Data. With geographic positioning and radio frequency identification sensors we get the real-time data about traffic, congestion on a particular route, information if the route is closed or if it is a one-way route, understanding accident prone areas etc. You can plan your own route according to the travel time and the transportation of goods. If you have ordered something online you can track the location of your goods in transit, you can also track the condition of the goods. This has immensely helped the logistics companies to reduce risks in transport, improve speed and reliability in delivery.

A1. Arrange the given sentences in the order to summarize the extract according to proper occurrences.

1. Big data improved the logistics services.
2. Every online activity is stored in big data.
3. Big data is comprehensible due to Big Data Analytics.
4. The industries gained advantages from the big data.

A2. Big Data analytics play a vital role. Justify.

A3. Big data is a great challenge to the present computing technologies. Explain.

A4. We tend to refer to certain features of the product or services before orders. Give reasons for such conduct.

A5. Do as directed.

1) If you have ordered something online you can track the location of your goods in transit.
(Choose the correct alternative to use ‘After+ing’)

1. After you have ordering something online, you can track the location of your goods in transit.
2. After ordering something online, you can track the location of the goods in transit.
3. After you have ordered something, you are tracking the location of your goods in transit.
4. After ordering something online, you can tracking the location of your goods in transit.

2) Big data analytics is the complex process.
(Choose the correct alternative to change the sentence as negative sentence)

1. Big Data analytics is not the complex process.
2. Big Data analytics is not a compound process.
3. Big Data analytics is not an easy process.
4. Big Data analytics is not the simple process.

A6. Pick out the antonyms of the following words from the passage.

1. Understandable
2. hide
3. available
4. similar

Answer 1

A1.

ii. Every online activity is stored in big data.
iii. Big data is comprehensible due to Big data Analytics.
iv. The Industries gained advantages from the big data.
i. Big data improved the logistics services.

A2. Insights provided by Big Data analytics go a long way in helping various business houses. It can help us to understand things better in an altogether different light. Firms can utilize Big data analytics technique to guess the needs of the people, to discover hidden patterns and market trends. Application of Big data analytics has helped many industries surpass their competitors.

A3. We retrieve big data from different sources which can be petabytes or exabytes consisting of billions to trillions of records of millions of people. So it is enormously increasing in volume, velocity, veracity and value. Such a huge data poses a great challenge to the different computing technologies currently operational in the world.

A4. Every person's need tends to be different. With a multitude of products available in the market, we hunt for the products which caters to our need. So we tend to refer to certain features of the product in order to see whether it fulfills our wants. It helps us in making the perfect final buying decision.

A5.

1) After ordering something online, you can track the location of the goods in transit.

2) Big Data analytics is not the simple process.

A6.

1. Understandable × Incomprehensible
2. hide × Uncover
3. available × Unavailable
4. similar × Different