Question

Select the incorrect pair:

Options

• Front cover - Includes compelling visuals and a catchy headline.

• Back cover - Typically reserved for detailed product specifications and fine print.

• Body text - Contains in-depth information and details about the product or service.

• Call to Action (CTA) - Placed on the inside flap, encouraging readers to take the next step.

Answer 1

Call to Action (CTA) - Placed on the inside flap, encouraging readers to take the next step.

Explanation:

This pair is incorrect because the inside flap of a brochure is designed to present detailed content, product features, and supporting illustrations to engage the reader. In contrast, a Call to Action (CTA), which provides final instructions like contact details, addresses, or registration links, is always positioned on the back cover or the final panel. Therefore, pairing the CTA with the inside flap is structurally wrong.