Question

Select the proper option from the option given below and rewrite the completed sentence.
Ultimate goal of business must be satisfaction of ________.

Options

• Shareholders

• Consumers

• Owners

Answer 1

Ultimate goal of business must be satisfaction of consumers.
Explanation:
Customer satisfaction should be the ultimate goal of business organisations. Businesses should not indulge in customer exploitation, as a good customer experience enables them to generate repetitive orders. A business unit exists because of customers only. Bad customer experiences can affect the demand of goods and services adversely.