Question

Sarah, an entrepreneur in the food industry, regularly reads news articles, listens to podcasts, and observes customer behaviors to gather valuable insights. One day, she notices the demand for high-protein seafood like shrimp, is rising. She also hears about the growing popularity of Asian-fusion restaurants, and recalls a customer’s comment about wanting more unique menu options. As Sarah processes this information, she connects the dots and comes up with the idea of introducing a new range of cuisine based on sea food with Asian fusion flavors to meet the growing demand.

1. Identify and explain the process Sarah is using to develop her business idea. (2)
2. Mention the way in which Sarah spotted the opportunity. (1)

Answer 1

1. The process used by Sarah to develop her business idea is Trendspotting. It means the identification of new trends. This will help the entrepreneur to understand the market and produce goods or provide services in sync with the market trends.
2. The way in which the trend is spotted−Think Trend.