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Read the newspaper carefully. Listen to the television or radio news. How often are rural areas covered? What kind of issues are usually reported?

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Question

Read the newspaper carefully. Listen to the television or radio news. How often are rural areas covered? What kind of issues are usually reported?

Activity
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Solution

I monitored two national newspapers and one prime-time news channel for one week.

  1. Frequency of Coverage:
    • Very low coverage.
    • Less than 10% space.
    • Focus remains urban.
    • Airtime favours cities.
    • Rural news is rare.
  2. Issues Usually Reported:
    • Natural disasters like floods.
    • Extreme farmer distress.
    • Crop failure incidents.
    • Political vote bank rallies.
    • Rural caste conflicts.
    • Lack of basic infrastructure.
  3. Sociological Inference:
    • Mainstream media neglects rural development. It only highlights sensational crises. This creates an urban bias. It completely ignores 65% of India’s population.
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Chapter 4: Change and Development in Rural Society - ACTIVITY [Page 55]

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NCERT Sociology Social Change and Development in India [English] Class 12
Chapter 4 Change and Development in Rural Society
ACTIVITY | Q 4. | Page 55
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