Question

Quick Foods Ltd. is a food delivery service application that has recently faced criticism for tampering of their products by their delivery boys. The company decided to put a hologram seal on the food packets in order to protect the contents from being tampered with along with a safety warning for the consumers to check the seal on delivery.

______ concept of marketing has been discussed in this case which is not only performing an important function of communicating with the potential buyer but also promoting its sale.

Options

• Labelling

• Product designing and development

• Branding

• Packaging

Answer 1

Labelling

Explanation - 

Labels are useful for conveying specific information about a product, its contents, and how to utilise it, among other things.