Question

Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.

Options

• Marketing

• Sales

• Publicity

• None of these

Answer 1

Promotion mix includes Sales Promotion, Personal Selling, Advertising and Publicity.

Explanation:

The promotion mix consists of various strategies used to communicate with the target market and persuade them to purchase a product or service. The key components of the promotion mix are Sales Promotion, Personal Selling, Advertising, and Publicity. Publicity involves generating public awareness and interest through unpaid media coverage and other forms of non-paid promotion.