Question

One of the additional elements of marketing mix of services is ______.

Options

• Price

• Place

• People

• Promotion

Answer 1

One of the additional elements of marketing mix of services is People.

Explanation:

In the marketing mix for services, there are additional elements beyond the traditional 4 Ps (Product, Price, Place, Promotion). These additional elements are People, Process, and Physical Evidence. "People" refers to the employees and customers involved in the service delivery, emphasizing the importance of human interaction and customer service in shaping the service experience.