Question

Objects have qualities which make them desirable to others. Can you think of some objects (a car, a phone, a dress...) and say what qualities make one object more desirable than another? Imagine you were trying to sell an object: what qualities would you emphasise?

Answer 1

People are drawn to things because they have characteristics that meet their needs. Physical attributes are most important when it comes to the products we use and consume, such as cars, phones, and outfits. The durability and attractiveness of an item are always considered before purchasing it. If I were to market a dress, I would choose one that is both aesthetically pleasing and physically comfortable. To give the consumer the impression that they are spending their money wisely, I would highlight the dress’s longevity.