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Question
Newspapers became the first mass medium of circulating information and knowledge among people.
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Solution
- In the olden days, a crier would run in the streets beating drums and crying out important news according to the orders of the king. Thus, the news spread among people by word of mouth and the information was communicated to far away destinations.
- After arrival of the British, printing technology and newspapers were introduced. So people started receiving printed news through newspapers. Hence, newspapers became the first mass medium of circulating information and knowledge among people.
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Radio: ‘Indian Broadcasting Company’ (IBC), a private radio company, was the first one to broadcast daily programmes. Later the same company was taken over by the British Government and named as, ‘Indian State Broadcasting Service (ISBS). On 8th June 1936 it was renamed, as ‘All India Radio (AIR)’. After Independence, AIR became an integral part of the Ministry of Information and Broadcasting (India). Initially, it broadcasted Governmental programmes and schemes. It was named as ‘Akashvani’ on the suggestion of the famous poet Pandit Narendra Sharma. Akashvani broadcasts various entertainment, awareness-creating and literary programmes. It also broadcasts special programmes for farmers, workers, the youth and women. The ‘Vividh Bharati’ programmes are broadcasted in 24 regional languages as well as 146 dialects of Indian languages. Lately, various new channels like ‘Radio Mirchi’ are providing radio services. |
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