Question

Name the element of the marketing mix which includes deciding about the features, quality, packaging, labelling and branding of goods or services or ‘anything of value’ which is offered to the market for sale.

Options

• promotion

• place

• product

• price

Answer 1

product

Explanation:

The product element of the marketing mix involves decisions about the features, quality, design, packaging, labeling, and branding of goods or services. It refers to anything of value offered to the market to satisfy customer needs and wants. Hence, the correct answer is product.